creating an equitable future
Kirstyn founded GOOD WORX to assemble expert teams that blend brand strategy with cultural impact. For over a decade, GOOD WORX has partnered with leading brands and nonprofits to shape cultural narratives and deliver measurable business and social results—earning recognition for award-winning, purpose-driven campaigns.
our PURPOSE
GENERATE EQUITY
ACT WITH ACCOUNTABILITY
SHIFT CULTURE TOWARD EQUALITY
GENERATE EQUITY ACT WITH ACCOUNTABILITY SHIFT CULTURE TOWARD EQUALITY
SERVICES
INCLUSIVE STRATEGY
We design data-driven strategies that align brand purpose with business goals, shaping cultural narratives that inspire action and deliver measurable results.
TRAINING & WORKSHOPS
Interactive sessions that explore inclusive business principles, with hands-on application to strengthen team collaboration, improve operations, and boost performance.
PROGRAMMING
Custom platforms and content that strengthen brand connection, expand market reach, and inspire action—powered by culturally relevant storytelling.
EMPLOYEE ENGAGEMENT
Experiences, events, and initiatives that connect teams, enhance collaboration, and elevate the overall employee experience.
COACHING
Guidance and support that prepares public figures, executives and leaders, enabling them to speak about complex topics with confidence.
AUDITS & MEASUREMENT
Comprehensive audits and opportunity assessments, paired with ongoing measurement and reporting to ensure progress, accountability, and impact.
What Clients Say
“Smart, strategic and thoughtful doesn’t begin to describe the GOOD WORX team. I was continually amazed by their knowledge, diligence and sensitivity. I recommend GOOD WORX to organizations ready to get serious about making a difference.”
— Jamie Fraser, Partnerships, Yahoo
“GOOD WORX has a focused and disciplined approach to building and growing a nonprofit. Their guidance demonstrated insightfulness that drove the brand building process forward and helped me think deeply about my vision for impact both locally and nationally.”