GOOD WORDS
Welcome to the GOOD WORX blog.
Pride Month is Too Quiet
Pride Month is too quiet. Here’s how marketers can fight fear and fatigue.
3 Truths About Pride 2023
Brands have come a long way, but still have lots to learn about impactful allyship.
The Truth About MLK Day
Today, we celebrate the legacy of Dr. Martin Luther King, Jr. and recognize the ways he challenged rampant racism and inequity in the United States of America. Although a Federal holiday now marks this celebration, Dr. King was considered a radical and targeted by the same country that now celebrates him when he was alive.
Be Part of Change in 2022
In 2021, GOOD WORX helped companies and communities incorporate equity internally with employees, and externally with consumers. Join us in 2022.
How the Aunt Jemima Rebrand Missed the Mark
After 131 years of being a familiar face in the breakfast aisle, Aunt Jemima’s image was replaced. Here’s how this legendary rebrand missed the mark.
Freedom. Now.
In June 1964, 1,000+ students descended on Mississippi to bring national attention to the state’s aggressive suppression of Black voters. Sadly, their work continues - here’s the role you can play.